I'm excited to share this post because Gary Halbert writes and communicates so clearly. In this article, he talks abou the one advantage in business that you need over anything else which is a market that is fanantic about what you have to offer. This concept applies to almost every area of business. The reason why companies have job posting is because they are in the market for a professional to solve a problem that they have or need to grow their business. The reason why a prospect buys you product is because he feels that it will solve the problem that they have. If your prospect fanatically needs your product or service you have a good chance of suceeding and making money in your current venture. If they don't, you will struggle or be out of business soon. To learn more about the importance of markets, check out this Gary Halbert Letter: http://bit.ly/2ul9RVD